SP4B: Sustainable Development & Competitive Advantage

A warm welcome to all Reims Management School Summer Programme students!
In the course outline, you will note that 30% of the assessment is allocated to “Analysis of a journal article or company performance” and that this is an individual assignment.
This is where this blog comes in …
Between now and midnight (GMT + 1hr) on Sunday 25 July, this is your space to make a contribution to group learning. Your task, simply, is to analyse, critically, articles and news reports. Other than this, I will not be too prescriptive — as this would be counter to the essence of a weblog — suffice to say that your posts must have something to do with sustainable development and competitive advantage!
In terms of grades, I will be looking for quality rather than quantity. That is, huge slabs of text cut-and-pasted from web sites are unlikely to earn you high marks, nor will “Me too” or “I agree” responses. The main thing I am looking for is good, critical analysis. This might be:
1. Challenging a point of view
2. Forwarding a new perspective
3. Relating theory to one’s experience; or
4. Offering support for a position based on the literature.
One final point: it is quite acceptable for your contributions to be ‘comments’. It is not imperative that you initiate a blog topic.

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One comment on “SP4B: Sustainable Development & Competitive Advantage
  1. Renaud says:

    Everyone is talking about the role of big firms around the world in sustainable development, about the programs they are setting. But we can say that the budget they use for it is nothing compared to their profits.
    It is more often a question of image than a real involvement with a great part of the company’s budget.
    So, the actions of big firms and their impact are actually not so important than we think.
    That’s why small firms have to be involved in sustainable development. Because they make up the vast majority of all our businesses. And this article is interesting because it shows how to encourage small firms.
    Small firms are, arguably, more heavily influenced by the personal values of the people who manage and work in them than are larger companies. And the need here is only education.

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