The UN and the institutionel investors…

This article writen by the UN is interesting to me. The UN wants to help sustainable development through the use of business related incentives; given that this is the most powerful sector of the economy.
The aims are to protect both the planet and long-term shareholders by integrating sustainable development principles into business procedures.
The new contract between the UN and institutionel investors will improve the sustainable development because institutional investors yield significant power in our societies.
There are two main points based on this article:
-Investors helped by the UN will answer an important demand for the consumer, that of more sustainable development in our society.
-Investors have many influences in publicly traded firms. If they want sustainable development as part of a corporate philosphy, it is likely that firms will change, given that institutional investors can invest billions of dollars. In summary, firms would change their habits to answer the demands of the investors.

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