SMALL FIRMS CAN PLAY AN IMPORTANT ROLE

Small firms can play an important part in helping us move in a more sustainable direction
Everyone is talking about the role of big firms around the world in sustainable development, about the programs they are setting. But we can say that the budget they use for it is nothing compared to their profits.
It is more often a question of image than a real involvement with a great part of the company’s budget.
So, the actions of big firms and their impact are actually not so important than we think.
That’s why small firms have to be involved in sustainable development. Because they make up the vast majority of all our businesses. And this article is interesting because it shows how to encourage small firms.
Small firms are, arguably, more heavily influenced by the personal values of the people who manage and work in them than are larger companies. And the need here is only education.

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