Have you ever heard about Naomi Klein and her book No Logo?
This book assesses the lack of ability of the corporations around the world to fulfill their commitment as corporate citizens. Companies such as Nike, Reebok and also Wal-Mart are targeted as corporations interested only by the financial “Bottom Line”.
No Logo also gives an overview of the way the western corporations use poor country’s industrial facilities to produce at a minimal cost all kinds of goods that will end up in our stores at a much more expensive price. Companies such as Gap, Liz Claiborne and others claim to be ethical while applying work method that would not be permitted in such called “Western countries”: usage of chemical without protection, age segregation, no-paid overtime, miserable wages and extended work hours. As an example, Wal-Mart as been pointed out for paying its employees 13 cents per hour in China when a minimum salary has been defined by the world bank at around 30 cents per hour.
Personally, I think that as customers and citizens, it is our responsibility, as long as we can financially afford it, to make sustainable choice when purchasing a product or service. I truly believe that companies are not willing to take any step to encourage sustainable development as long as this can hit their margin. Therefore, I hope that the WTO will make it mandatory for the companies to devote a part of their benefits or gross sales to sustainable development.
Another option would be for the governments to finance, throughout different channels, the development of sustainable technologies that can benefit to all of us. If you want to know more about the book and the author, please click here.