If somebody wants to label advertising addressed to children as unethical, he also has to condemn advertising as a whole. Otherwise, I do not see why regarding children as a target group is especially unethical. Finding proper target groups for a product is what advertising is and has always been about. Of course, children are easier to be influenced by commercials than adults. However, if it is not the commercials that make children want a toy then it is the stores or their friends. Children will always “nag” with or without commercial.
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