W08E: Sustainable Development and Competitive Advantage

A warm welcome to all Reims Management School W08E students!
In the course outline, you will note that 30% of the assessment is allocated to “Analysis of a journal article or company performance” and that this is an individual assignment.

This is where this blog comes in …

Between now and midnight (GMT + 1hr) on Friday 26 January, this is your space to make a contribution to your peers’ learning. Put simply, your task is to analyse, critically, articles and news reports. Other than this, I will not be too prescriptive! Indeed, this would be counter to the whole idea of a blog which is to provide an outlet for your creativity. The only real condition is that your posts must have something to do with sustainable development and competitive advantage! To find out how to blog, follow this link which provides you with some screenshots.

In terms of grades, I will be looking for quality rather than quantity. In other words, huge slabs of text cut-and-pasted from web sites are unlikely to earn you high marks, nor will “Me too” or “I agree” responses. The main thing I am looking for is evidence of your powers of analysis and synthesis. This might be:
1. Challenging a point of view/forwarding a new perspective;
2. Relating the theory to one’s experience;
3. Offering support for a position based on the literature; and
4. Contributing to peers’ understanding.

One final point: it is quite acceptable for your contributions to be ‘comments’. It is not imperative that you initiate a blog topic. To see how students have used this blog in the past here in Reims and also in Brisbane, Australia, feel free to peruse the posts below.

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One comment on “W08E: Sustainable Development and Competitive Advantage
  1. fpetit83 says:

    “How to be eco-friendly now that our planet is in danger?”
    This was the title of a famous TV program named “CAPITAL” which was broadcast yesterday on the 6th channel. The first report was about two cities in France: Lilles and Lyon, which earn a lot of money by selling the collected recyclable materials (aluminium: €900 /ton), thus allowing to decrease the local taxes. In Lilles, your local taxes depend on the amount of non recyclable waste you have. An integrated circuit has been put on each bin in order to identify its owner. In Lyon, your rubbishes are not collected if you don’t sort them out, and then an inspector will come to your house to teach you your citizen duty.
    I think this is very encouraging that both the cities and their inhabitants are conscious of the economical benefit they can get out of a good rubbish sorting system. I wish we had the same in Paris but as the residences are mostly buildings with collective bins which would be difficult to control…
    There were also reports about the boom success of eco-friendly house cleaning products in France, about photovoltaic cells (sun energy), about a company selling pullovers made of recycled plastic bottle, about California which is one of the most ecological cities…
    If a TV Program like CAPITAL is doing a special report on this subject, it means then that a real change in mentalities is currently happening in France.
    On Friday night already, another TV Show released the results of a poll in France about the most important events of 2006. And the winner was….Global heating! I was quite surprised to learn that one French person out of two thought that the threat of environmental disorder will be the most serious challenge to face in the 21th century.
    Yes, something is happening in France at last…Better late than never.
    Florence AOUADY

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