It’s late and phone sex service is not available, so I decided to reflect on a solution! Subsequent to my reading of the course article entitled “Economic man, cleaner planet”, I became enlightened by the market-based solutions proposed in the article (as an alternative or complement to conventional “command & control” approach such as heavy regulation)
My solution is simple:
– You want to flush the toilet 35 times per day – PAY FOR IT!!! (i.e. scaled rates beyond a linear cost model…)
– You want to let your lights running all day – PAY FOR IT!!!! (we already have a scaled-rate system in Canada)
– You want an big SUV with an 8 cylinder engine that runs on gasoline? – PAY FOR IT!!! (e.g. additional taxes based on emissions output ratio)
I really believe in the market-based approach. Price sensitivity is a universal concept (mostly anyways), which can very effectively alter purchasing patterns and consumer behavior. Couple this (i.e. pricing strategy upheld by government at the retail level geared towards pricing commensurate with environmental footprint) with a marketing campaign to educate and continue to raise awareness and I believe results would be better than actual (in Canada anyway). If I reflect on Canadian practices (e.g. washing our driveways as Genevieve mentioned), we are definitely not using our scare resources in an efficient manner (i.e. extremely poor service efficiency ratio!!!)
Pressure at the retail level will filter its way up the chain. In addition, how about companies having to contribute to a environment fund based on their environmental footprints (which would really incentivize them!).
All of this seems so obvious…but we don’t need rocket-science to figure this one out! The difficulty lies in the behavioral change needed and this can only come with a highly level of consciousness that comes with education.
I ask: would this be difficult?
Peace in the Middle East,
Do we really need to think that hard to solve this one??? C’mon!