this is my first post in a blog and I hope that I won’t any mistake. I don’t know if you liked the film, we watched this afternoon on climate change and sustainability, but I found it quiet interesting. Especially when they explained the way how cutting the rainforest influences our ecosystem and with that our life, it remembered me of what I have heard and read about the German pencil-making company FaberCastell. I think that many of you will know this company very well because it is a market leader in this field and operating globally. This company is probably one of the most ecological responsibly acting companies world wide because it has innovated his whole supply-chain in order to avoid cutting the rainforest to make its pencils. I was really impressed by their corporate sustainable strategy and thats why I want to share my knowledge about it with you:
Nearly 20 years ago FaberCastell started to think ecologically and they began to plant special pines in the Brasilian desert far away from the rain forest, a place which has been thought of as uncultivable before. 10 years after the first plantings, FaberCastell started to cut this trees in order to make their pencils but every time they cut a tree they immediately replant a new one. So they can assure a certaine stability in their wood supply without damaging the nature. Nowadays their artificially created forests have an extent of 10.000 hectars of land, provide a place to live for a huge number of different animals and are exciding even the wood demand of FaberCastell. For their ecological engagement FaberCastell also received several prices and awards. In case you want to read a bit more about FaberCastell’s strategy, you can go to the webpage http://www.csrgermany.de and you will find some background there concerning FaberCastell as well as other interesting corporate exemples of sustainable acting. But unfortunately this side is only available in German. Otherwise you can go to http://www.faber-castell.com.
If you know other interesting examples of CSR, please let me know, because I am very intersted in this topic. I believe that in order to survive in a long-term it is essential for a company to create new products or innovate processes, that are in harmony with nature. I hope you will post me back, so that we can engage in a good discussion about CSR.
Good evening everybody!