Hello again to everyone,
I just wanted to write a small post today with regards to Starbucks being a “good” (opposed to bad or ugly) company, in terms of CSR. Last year I watched a documentary on the coffee industry called: Black Gold, which has won international awards in Australia, Brazil and Europe. I found this film to be very impactful because it covers both sides of the coffee story- the production and the consumption. Personally, the film opened my eyes to some of the serious disparity that exists in our world and I encourage you guys to take a look at it.
As Starbucks was being presented in a positive light today the green washing concept quickly came to my mind, and how easily a company can promote its dedication to ethical or environmental behaviour when in reality this promotion isn’t being followed through- or only on a fraction. A perfect example of this is BP, British/Beyond Petroleum, as we discussed in class.
It’s important to note that the Black Gold documentary was made in 2006 so it’s possible that Starbucks has modified its practises since then.
In any case, I think it’s worth a look.