After today’s course, I would like to give some feedback about how the companies from emerging countries can enter the international market and get profitable sustainably.
China, as one of the biggest emerging country, has an important influence on the global economic growth. But China nowadays is still a manufacturing country who has low value-added products and problems of resources, raw materials and pollutions. These companies should focus on the sustainable development to have a balanced relation with employees, customers, shareholders, society and environment and people must be the core elements for the development of a company rather than the profits and shareholder’s value. The Corporate Social Responsibility must be integrated into the corporate strategy and be executed in the day-to-day execution.
Compared with the obsolete point of view, the CSR is taken as a burden for a company, a conflict of the company’s benefits. The company’s mission was to increase the shareholder’s value by maximizing the company’s profits. With time goes by, we are in a situation of globalization and the competition becomes more and more intensive on a worldwide level, CSR represents all the companies’ new opportunity for development.
The companies should consider the CSR as the opportunities, innovation and competitive advantages which can benefit both themselves and the society instead of something cosmetic: public relation and media campaigns. The real CSR should be strategic and operational which offers a coherent framework for CSR activities by integrating the company and society. Successful corporations need a healthy society and a healthy society needs successful companies.
See you guys tomorrows and have a nice evening.