How can the Chinese companies be real profitable sustainably?

Hi everybody:

After today’s course, I would like to give some feedback about how the companies from emerging countries can enter the international market and get profitable sustainably.

China, as one of the biggest emerging country, has an important influence on the global economic growth. But China nowadays is still a manufacturing country who has low value-added products and problems of resources, raw materials and pollutions. These companies should focus on the sustainable development to have a balanced relation with employees, customers, shareholders, society and environment and people must be the core elements for the development of a company rather than the profits and shareholder’s value. The Corporate Social Responsibility must be integrated into the corporate strategy and be executed in the day-to-day execution.

Compared with the obsolete point of view, the CSR is taken as a burden for a company, a conflict of the company’s benefits. The company’s mission was to increase the shareholder’s value by maximizing the company’s profits. With time goes by, we are in a situation of globalization and the competition becomes more and more intensive on a worldwide level, CSR represents all the companies’ new opportunity for development.

The companies should consider the CSR as the opportunities, innovation and competitive advantages which can benefit both themselves and the society instead of something cosmetic: public relation and media campaigns. The real CSR should be strategic and operational which offers a coherent framework for CSR activities by integrating the company and society. Successful corporations need a healthy society and a healthy society needs successful companies.

See you guys tomorrows and have a nice evening.

Lin

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Posted in corporate sustainability, economic development
3 comments on “How can the Chinese companies be real profitable sustainably?
  1. jasminmartin84 says:

    I agree with what you’re saying that SD is rather seen as a burden then something which can help them to help their employees, environment, reputation and in a long term can reduce their costs.
    But what can we do to change their minds?
    For me there are two opportunities:
    First of all education.
    On the one hand of the company owners and the management about the situation of the earth, the environmental pollution and the consequences which arise from their behaviour.
    On the other hand of the population and customers of these products, so that they stop buying it, and so set the non sustainable companies under pressure.

    Secondly, how mentioned in the course today, it’s imortant for us as developed countries to set an example. With our behaviour towards the environment and our requirements to the suppliers which are located in China, so that they are forced to adapt some sustainable technologies.

    You may wonder why I left out the gouvernment, but in my opinion the first step is to change people’s mind, this is the only way to prevent corruption and non-compliance of the laws.

    Have a nice evening and enjoy your meal…

    Jasmin

  2. ninapau says:

    Like I mentioned it in my last post on CSR, I’m not sure, if CSR ALWAYS represents a step towards a sustainable development. It is really important that CSR activities are first of all not only temporarily, secondly lucrative for the company. It must be also lucrative if all competitors introduce a comparable CSR-system and therefore the competitive advantage disappears. This can only be guaranteed, if governments create an encouraging social and legal framework including incentives which make CSR solutions economically profitable. It’s in the responsablity of the government to encourage good and sustainable solution because for the customer it is very difficult or even not possible to differentiate between a “good” and a “bad” CSR.

  3. jeremy says:

    On a positive note, it wasn’t so long ago when business people in the west had a very dim view of CSR because it was viewed as an ‘expense’. Just as this view has slowly changed, there is no reason why the same can’t happen in places like China as the marketplace matures and ecological consciousness increases. The prospects of this happening are much enhanced when people like Lin spread the word 🙂

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