I think that the BIG question is that: What would it take to persuade people in developing countries to acknowledge the importance of sustainable development?
It just might be easy to save the environment, instead of reversing the damage done. And developing countries are the right platform to do so. The video depicts as to how large telecommunication companies are employing techniques to go green while creating jobs and setting examples for others. Sustainable Development for a corporation while providing a job to someone in need.