The softness of the delicate American buttock is causing more environmental devastation than the country’s love of gas-guzzling cars.
According to campaigners extra-soft toilet paper is more destructive to the environment than gas-guzzling cars. As a result of the US populations obsession with extra-soft , quilted toilet paper, thousands of trees in the U.S are being cut down every year.
98% of U.S toilet paper comes from virgin forests in comparison to Europe where up to 40% of toilet paper is recycled. Manufacturing toilet paper from virgin forests is worse than driving a Hummer with regard to Global warming pollution.
Toxic fumes are released into the atmosphere during the manufacturing of paper pulp, a process involved in making toilet paper.
Dave Dixon, a company spokesman for Kimberly-Clark, said toilet paper and tissue from recycled fibre had been on the market for years. If Americans wanted to buy them, they could.
“For bath tissue Americans in particular like the softness and strength that virgin fibres provides,” Dixon said. “It’s the quality and softness the consumers in America have come to expect.”
A new movement Greenpeace is trying to raise awareness about among Americans are the environmental costs of their toilet habits .
A campaign by Greenpeace seeks to raise consciousness among Americans about the environmental costs of their toilet habits.
Scientist Allen Hershkowitz of the Natural Resources Defence Council, states: ‘This is a product that we use for less than three seconds and the ecological consequences of manufacturing it from trees is enormous.
‘Future generations are going to look at the way we make toilet paper as one of the greatest excesses of our age.
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