What does this even mean? Right now…it can mean anything you want it to if you’re a big business with a marketing budget. But here is one company that actually impressed me. Dell recently was named #1 in Newsweek’s Green Rankings for 2010.
First of all, how many people have heard of this ranking? I hadn’t heard of it, and I am supposedly of the business world. It’s unfortunate that a company like this has made such an effort to make an impact and change the way they do business, yet their efforts fly under the radar to many consumers. What other companies do you know of that have made such a stance and what will it take to encourage other big business players to follow in Dell’s footsteps?