How far on the sustainable development journey is your company? Do its interest lie in complying with the environmental regulations only or is your company being proactive in ensuring risk management is introduced in order to reduce environmental liabilities? Or is it so far on this journey that it has sustainable development integrated into its business strategy?
Is your company asking you to get involved in its sustainable development initiatives? We’ve all seen numerous idea generating programs run in companies with the goal of awarding employees that come up with productivity increasing/cost reducing ideas. But how many companies do you know of that have introduced formal programs to collect and award employee or customers ideas that contribute to the sustainable development/have positive impact on the environment?
Marks & Spencer, a company that wants to lead the retail industry by 2015 when it comes to sustainable development, has launched numerous new commitments within its ecological and ethical strategy. It has also introduced a competition named ‘Your Green Idea’ where it is encouraging its customers to send ideas for environment friendly actions M&S should consider. The award is 100K pounds to spend on “greening an organisation such as a school, charity or small business”.
Canada Revenue Agency has sustainable development strategy with well defined goals, performance measures and timelines. It also encourages employee involvement and rewards employee contributions to sustainable development. It communicates its sustainable development commitment to candidates interested in employment opportunities within CRA.
So where does your company stand in this? Have you been asked to contribute your ideas to its sustainable development strategy? And if you were to look for a new job tomorrow, how important would company’s sustainable development commitment be in your job search?