With the mention of greenwashing throughout class this week, I wanted to write about the Greenwashing Index. This index was developed at the University of Oregon and one of the faculty that helped in its creation spoke in one of my classes.
This website allows individuals to post ads that advertise a company or product and rate it on a scale of 1-5 on whether they believe the ad and its claims are “authentic or bogus”. These are then posted on the website and you can see if people agree with your rating or not since anyone can look through the ads and rate them.
I think this is a great idea for a website since there are many companies and products that now claim to be “green” and it’s hard to know which ones are truthful. The goal of the site is to help consumers become more savvy about evaluating environmental marketing claims of advertisers and to hold businesses accountable about their environmental claims.
Our class presentations today on “the good, bad and ugly” companies also showed that while many companies make sustainability claims, they should be looked at critically to determine if they are accurate.