Hang in there, higher profitability will come

My take is that when the International Institute for Sustainable Development developed the graph below with the ellipses, they wanted to demonstrate that companies in pursuit of Business and Sustainable Development (pink area) might reach similar economic performances and be at different levels of environmental performance. Picture a vertical line parallel to environment performance axis, this will indicate the same economic level for companies in different levels of environment performance. My personal take is that environmental performance comes at a cost and the more innovative companies might incur more costs to reach a higher environment performance, but the good news is that the economic performance will come, so hang in there.

Posted in admin, corporate sustainability, economic development, industrial ecology, sustainable development, sustainable technologies

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