On our first day of the “Sustainability and Competitive Advantage” professor Jeremy Williams asked each of us to answer two questions as we introduce ourselves. One of which was “What does sustainability mean to you in your personal life?”.
As I answered the questions I shared an observation from my experience working in the financial industry, where there is a shift in consumer preference around investment products. We are seeing that more and more customers are pulling out of tradition investment products and choosing to purchase more “Green” and more “Sustainable” investments. After I finished providing my answer, professor Williams asked me if I had heard of “Stranded Assets” and how they correlates to what I observed. This is the topic of my discussion here today.
First, let’s start by defining what stranded assets are and then let’s take a close look at the implications it brings. Stranded assets are “assets that have suffered from unanticipated or premature write-downs, devaluations or conversion to liabilities”.
In the context of sustainability, fossil fuels have been devaluating and are in turn becoming stranded assets. This is becoming more and more prevalent with the intense focus on preventing the global temperature from going up by 2°C and consequently causing some devastating and irreversible damage to the planet. In order to achieve that, the International Energy Agency (IEA) has established that “Carbon Budget” cannot exceed one-third of existing fossil fuel reserves by 2050. The two-thirds of none-monetized fossil fuel reserves will cause such assets to dramatically devaluate and as a result any stocks of oil companies will plummet.
The video below was posted by the Carbon Tracker Initiative’s (CTI’s) latest global report “Unburnable Carbon 2013: Wasted capital and stranded assets”. It provides a brief summary of the implications of stranded assets.
New research on “Climate Change and the Environment” by CTI and the Grantham Research Institute calls for re-evaluation of energy business models against carbon budgets, in order to prevent a carbon bubble in the next decade of about $6 trillion.
Also, in discussion with my teammates on the topic, we came across an interesting article published by the Wall Street Journal, and that I share here entitled: “The Coming Carbon Asset Bubble – Fossil-fuel investments are destined to lose their economic value. Investors need to adjust now”
In my opinion, yes, we do see a shift in consumer behaviour towards green investment initiatives; however, unfortunately that only represents a small minority of the general investor population. Additionally, the lack of knowledge and awareness that currently exists in the world of heavy-weight investors, or with the lack of their interest in the consequences the carbon bubble may have on the planet, I feel that fossil fuel consumption will continue to rise, their assets will continue to valuate, and will not become stranded assets.
What are your thoughts on what will happen to fossil fuels? Will it be rendered as stranded assets? and what are your thoughts on what investors are calling for?